Why VINTTRO Had To Rebrand

VINTTRO Brand - This silhouette of three people working together to assemble large letters spelling "BRAND" against a bright sunrise, symbolising VINTTRO's strategic rebranding and evolution

Our History When the original VINTTRO brand was incorporated over four years ago, our mission was singular: to serve car enthusiasts. We focused on the niche world of high-end sports cars, classics, and investment vehicles. We’ve enjoyed incredible success in that space, but as any collector knows, the best machines require tuning to stay at peak performance.

Our founder, Simon, believes that rebranding isn’t just about a new look, it’s about opening doors. Here are the two driving forces behind the new VINTTRO brand.

1. The Spirit of Evolution

Our owners, Simon, David, Jason and Stephen are firm advocates of change. In a fast-paced digital world, standing still is the same as moving backward. We believe a fresh identity revitalises our mission and keeps our energy aligned with the modern market.

2. You Asked, We Listened

We recently took a deep dive into our client database and discovered something fascinating: our customers want more than just car services.

Our members trust us with their most prized automotive assets, and that trust has led to a recurring question: “We love your car insurance services; can you handle my business and home insurance too?”

That was our lightbulb moment. Instead of being a brand renowned only for cars, we realised we needed to become a brand that supports our customers’ entire lifestyles.

To remain relevant and competitive, we are evolving and integrating the VINTTRO Brand into a technology-driven intelligence platform. This new infrastructure allows us to:

  • Enhance the Customer Value Proposition: Providing collaborative products and services across both personal and business sectors.
  • Stay Relevant: Aligning our image and messaging with the values and preferences of a new generation of consumers.
  • Scale for Growth: Ensuring our brand and infrastructure can support our strategic goals for the next five years and beyond.

Standing Out in a Saturated Market

The insurance world is often seen as “mundane.” Simon’s vision has always been to challenge that by creating a business that, through creativity, rejects the everyday status quo. As he puts it: “Being a positive disruptor has always been my mantra in business.”

We aren’t interested in being another generic insurance broker lost in the noise of a saturated industry. Instead, we have evolved into a lifestyle brand where insurance broking serves as a vital part of our core infrastructure.

Our proposition is different because of how we engage our clients and how we link data to enhance their lifestyles, rather than just filling out a form. We believe that mainstream brokers who fail to diversify or think outside the box will struggle to remain relevant. By profiling our customers deeply, we can bring to market bespoke and compelling solutions that align perfectly with their personal and business activities.

By October 2026, we will be operating from our new physical premises, a niche environment like no other. This unique space is designed to be more than just an office; it is an environment where we will invite our customers and insurance partners to see first hand how we are integrating protection and peace of mind into their everyday lives.

Digital Innovation, Traditional Values

While we are embracing cutting-edge IT platforms and digital transformation, we haven’t forgotten the human element. You cannot insure a commercial fleet or a high-value collection through an app alone. We remain committed to the power of a physical conversation and formal meetings.

The New VINTTRO Brand Identity

VINTTRO is moving forward and we’re taking our passion for excellence with us.

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